Designing interventions using the Behaviour Change Wheel
Discounted fee of $450 available for students and a standard fee of $600 for all other attendees. For more information please contact firstname.lastname@example.org.
This workshop will introduce the principles of behaviour change and demonstrate how these can be applied to a range of practical problems to improve health and the delivery of health care services. Participants will be introduced to methods to:
- Identify and analyse key behaviours in context, describing how capability, opportunity and motivation interact to
- Identify targets for change using the COM-B model
- Apply the Behaviour Change Wheel to develop a broad strategy for behaviour change
- Identify specific Behaviour Change Techniques to include in interventions in the strategy
Lou Atkins PhD is a researcher, trainer and consultant in behaviour change intervention design and evaluation in health and environmental sustainability. Dr Atkins is a Senior Teaching Fellow of the Centre for Behaviour Change (University College London, UK) where she leads the teaching programme. She is also a member of the Health Psychology Research Group at University College London. Lou is also coauthor of the book Behaviour Change Wheel: A Guide to Designing Interventions.